Your Bakery Merchandising and Marketing Specialists

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Preliminary Company Information: Checklist

Please mail the information below to:

CAIMA, 32 Dromore Cres, Hamilton, Ontario, L8S 4A9, Canada

 

General Information

1

Name of your company:

2

Contact Name:

3

Address:                  

4

Telephone:                                  Fax Number:                     

5

Email:                                        MSN Messenger:                                Skype:

6

Population size of city or community:

7

Address of your facility:

8

What are your major problems (list by priority e.g. sales, profit, staffing etc.) Please be specific.

 

9

Production Facility:  Size of production area (sq ft or square meters)

10

Store hours (Mon to Sunday):

11

Number of production staff:

12

Number of retail outlets:

13

Number of products produced:

14

Number of sales staff:

Performance Information

1

Current Sales and Sales Goals: Indicate current sales and target sales you wish to achieve.

2

Current Profit Margin and Target Profit Margins: Indicate the current profit margin and target margins you wish to achieve. Show in both $ amounts and % of total sales

3

Store’s Financial Statement: Copy of one year’s financial statement, showing sales, cost of sales, margins, packaging, and labour costs. See Example!

4

Sales Mix - All Products: Please provide us with your current sales mix, in your retail store. Showing the percentage breakdown of all products sold in the retail area.  See Example 2

5

Sales Trends: Please identify those products that appear to be on the increase and those that are on the decrease.

6

Product List, Cost Price, and Retail Price: Complete list of products sold in the store including beverages and resale products (products that are not produced in the plant). List needs to show cost of each product, resale price, and margin or cost of sales.  See Example 1

7

Non-Bakery Products: If not already included in the above, provide a complete list of non-bakery products that are sold in the retail area.

8

Products Available but Not for Sale: If applicable, provide a complete list of products that are available but are, for some reason, not sold in the bakery. 

9

Weekly or Monthly Bakery Performance: Provide typical weekly/monthly bakery sales, customer count, and average customer purchase, as per weekly cash register tape.See Example 3

10

Quality Control: Provide us with your current quality control guidelines for bakeries. Note that quality control system is necessary if you wish to increase sales and maintain repeat sales. What are your guidelines in regard to substandard products and day olds, for example?

11

Wastage and Shelf Life: List of products that generate a major wastage problem, if any. Also, include your shelf life policies on all your bakery products. What is your percentage waste factor in the store?

12

Staffing: Provide us with copies of training material that specifically deals with quality control, merchandising, and salesmanship.

13

Cash Controls and Security: What are you policies on cash controls, such as sharing of the cash register, merchandise returns, and the use of no sale cash register keys? What are you cash-up policies and handling of cash? Samples of cash-up reports, copy of weekly cash register tape showing all transactions including merchandise returns and no sale transactions.

Production Information

1

How many production staff do you have?

2

How many products do you produce on location?

3

What kind of equipment do you use to produce these products?

4

How many pounds of Kg of flour do you use per day?

5

How many batches mixes do you make per day?

6

List the products that are time killers and give reasons why they are time consuming?

7

Provide us with a FLOOR PLAN showing receiving area, storage, equipment and production flow

8

List the type of equipment you have – be specific.

9

Example: rack oven, deck oven, tunnel oven etc.

Product Costing

1

How many product recipes/formulas do you have?

2

Have you costed  each of these recipes? If not why not?

3

Do you know the food cost of each product?

4

Send us an example how you have costed a recipe.

Merchandising

1

Merchandising Techniques and Guidelines: What merchandising guidelines, instructions, and training material is currently available for retail staff? Supply material such as memos and sections of manuals etc. illustrating the current merchandising techniques applied in the store.

2

Merchandising Illustrations and Photographs:  Can you supply us with photographs that specifically show fully merchandised display cases? Also, include photographs of the entire interior and exterior.

3

Impulse Sales: What techniques do you currently use that increase impulse sales of bakery and non-bakery products in your retail space? Supply sections of manuals, memos, or any other type of instructions that are available to franchisees and staff

4

Merchandising Fixtures: Provide us with a complete list of retail merchandising equipment that you have available. Or, simply provide a photograph of each display.

5

Retail Layout: Supply us with a store layout of your retail bakery showing all entrances/exits, windows, display fixtures and seating if any.

6

Promotions: Provide a list of current promotions. Attach memos and/or instructions to franchisees and/or staff.

7

Promotional In-House Material: Include in-house promotional material such as plan-o-grams and point of purchase material such as table tents, posters etc.

8

Seasonal Products:  Include a complete list of all seasonal products offered during the year, including gift baskets or any other products that may not be offered on a daily basis. Include plan-o-grams, and merchandising instructions etc.

9

Bakery Products not Baked on Site: Provide a list of all bakery products not produced in the bakery but brought in from outside suppliers.

10

Branding and Packaging:  Send samples of packaging (or illustrations) of all bakery retail materials such as boxes, bags, and cups etc.

11

Other Information: Supply any other information that is not included in this section but may be required in the future to complete this project.

Critical Path - Time Frame

1

When can you start this project?  (Day and Month)

2

When does it have to be completed?

Investment and Fees

1

Fees are calculated by an hourly, daily, or weekly rate

2

Or we can provide you with a quotation for the project

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