Your Bakery Merchandising and Marketing Specialists
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Illustration of kiosk Additional Information about the kiosk
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News Release
Scarborough, Ontario: The Stonemill Bakehouse Limited introduced its new kiosk-fresh concept, "We Bake While You Shop," for supermarkets, convenience stores, and restaurant concepts.
The kiosk concept is a self-contained, multi-purpose, turn-key program that requires a maximum of 100 sq ft. of production or sales space, whether installed in existing bakeries, new bakeries, shopping malls, supermarkets, delis, coffee shops, cafeterias or restaurants. Still smaller versions can be installed in convenience stores and any retail outlet that wishes to profit from high-margin, fresh-from-the oven impulse bakery products and snack foods. The product line includes specialty products such as multigrain bagels, ciabatta, specialty rolls, puff pastries and snacks.
Stonemill Bakehouse Limited has developed a system that produces yeast-raised oven- ready frozen dough that can be baked within 20 to 25 minutes. Designed in response to the constant labour shortages, high-wage costs and quality-control problems that plague the bakery industry, this oven-ready system is the answer. The technology allows total quality control and fast response to consumer demand can be achieved by baking oven-ready frozen dough pieces without defrosting.
In the past, an employee had to decide when a product was thawed, when it could go into the proofer, and at what time the product could be baked. Quality control was hard to maintain. Bakers who underestimated production for the day could only shrug their shoulders and try again tomorrow. With the new "freezer-to-the-oven" technology, even non-bakers can bake throughout the entire day. No more excuses for underestimating production. Since the system is user-friendly, it eliminates the training and retraining of employees. The kiosk program is complete. Each kiosk includes easy-to-use computerized equipment, pre-proofed frozen product, merchandising fixtures, operating manual and staff training.
All baking is done in full view of the customer. It is the goal of the program to freshly bake and sell bakery products "while the customer shops" in the store. The fresh aroma of warm bakery products communicates an image of quality, freshness, better taste and wholesomeness. As a "fresh concept," the kiosk increases impulse sales and differentiates the retailer from the competition. To draw additional attention to the kiosk, after each bake, hot bakery product is announced by ringing a large brass bell.
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For information call: CAIMA -- Bakery Merchandising Specialists Tel: 905-528-8371
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