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"We Bake While You Shop!"

"The Stonemill Bakehouse concept differentiates you from your competitor"

The Stonemill "We Bake While You Shop" concept is a free-standing and turnkey-kiosk, operated under a license or franchise agreement.

The essential elements are Stonemill's developed "InstaBake" process and Stonemill's exclusive "InstaDough" line of products. The combination of our "InstaBake" process and "InstaDough" products allow you to bake consistent quality – from the freezer to the consumer – in 15 to 30 min. The proofing stage is eliminated and the baking stage is fully automated.

Our concept creates an atmosphere of quality, appetite appeal, and freshness. The concept differentiates you, the retailer, from the competition. Further, it makes you a "freshness expert."

This unique concept offers the following benefits:

• It increases impulse sales and profits

• It differentiates you from the competition

• It improves the quality and freshness image of your store

• It matches product selection to customer demand

• It increases store traffic

  The Stonemill kiosk uses the following strategies

• Product is baked, in full view, while customers are shopping

• The baking activity creates excitement and entertainment

• Baking is done throughout the day, hence, product is always fresh

• Constant sampling

• Exclusive Stonemill "InstaDough and InstaBake" know how

• User-friendly equipment that requires little staff training

• Stonemill supplies all equipment, product, training, and support

"An answer to the consumer’s needs"

THE OPPORTUNITY

The Stonemill Kiosk is primarily designed for high traffic locations that generate fresh food sales.

The current weakness in the in-store baking industry provides an opportunity for baking retailers, supermarkets, and restaurants to introduce an oven fresh baking concept that offers superior quality, freshness, variety, taste, merchandising, salesmanship, and staff training.

As the population’s age increases, consumers become more health conscious by replacing white flour products with nutritious whole wheat and multi-grain products. According to the Canadian Grocer Executive Report, sales have increased in the nutritious portable foods by 15%. In addition to the health trends, consumers have become more sophisticated.

Ongoing Canadian demographic changes are an additional positive factor for the Stonemill Bakehouse "We Bake While You Shop" concept.

THE PRODUCT

Wholesome Stonemill breads start with certified, organically grown whole grains, and untreated unbleached flour. Stonemill bread dough is prepared with the finest natural ingredients. The dough for each bread, bun, and bagel is weighed, formed, and pre-molded to a perfect shape. Next, the product is dipped in seeds, and then flash-frozen for packaging and shipping to retail outlets.

Acclaimed Swiss freezing technology locks in the natural flavors of the dough. The full flavor and aroma is released during the baking process that takes place in full view of the customer. Stonemill whole-grain breads are high in complex carbohydrates and low in fats. They are a good source of many essential nutrients such as iron and B-vitamins. Countless international studies identify the increased consumption of whole-grain foods as critical for good physical and mental health.

"Feel good about your food"

BACKGROUND 

In a 1994 study the National Institute of Nutrition (NIN) found that the trend for more natural foods has been on the increase. In the study, 61% of the respondents state that they eat more bran and other high-fiber foods than in the past. These trends represent a solid market base for the Stonemill Bakehouse products.

Health Canada agrees with the nutrition experts that healthy eating includes 5 to 12 servings of high-fiber, whole-grain breads every day. Around the world, bread is still the dominant and least expensive source of complex carbohydrates, essential vitamins, and nutrients.

THE COMPANY

Over 75 years and three generations of bakery production, led Stonemill to develop and perfect its own baking processes and techniques. Stonemill bakes whole-grain specialty breads for today’s challenging market conditions.

Since 1984 Stonemill’s steadily growing Toronto and Golden Horse Shoe area customers have been enjoying the taste of oven-fresh whole-grain bakery products, day after day.

With its present annual bakery production of 7 million plus breads, buns, and bagels, the Stonemill is a serious business partner with a keen interest for success. We are able and ready to assist you, our customer, to develop this lucrative market.

"Your commitment in return for our Support"

WHAT DO WE NEED FROM YOU?

• Your and your staff’s commitment

• Traffic count information to establish potential sales – a minimum count of 15, 000 customer per week

• If required, other information to successfully implement concept

• An appropriate high profile location in your store – a 10’x12’ area

• Power supply of 3 phase 205V/60 amps

• Cold running water

• Freezer storage with easy access for one skid

• Freezer storage with easy access for one skid

WHAT IS INCLUDED IN THE KIOSK?

• User friendly computerized oven

• Product selection

• Merchandising fixtures for breads and buns

• Graphics and point of purchase materials

• Product information and training material

• Technical assistance by our support staff

• Hands-on training by our staff

• Operating manual that includes product handling, merchandising, and selling techniques

"We Bake While You Shop" -- Product List

Premium Bagels Program: California Style Breads:

Multigrain Bagel Artisan Roasted Hazelnut Bread

Flax and Honey Bagel Artisan Raisin and Caraway Bread

Poppy and Cheese Bagel Artisan Rustic Winter Wheat Bread

 Ciabatta Program: Variety and Specialty Breads:

Original Ciabatta, Fat Free Multi Grain Rye Bread,

Kalamato Olive Ciabatta, Sunflower Seed Rye Bread,

Cheddar Cheese Ciabatta, Walnut Bread and 9 Grain Bread,

Roasted Onion Ciabatta,  Muesli Bread,  and Light Rye Bread,

    Roll Program: Baguette Program:

Pumpernickel Roll Garlic and Cheddar Baguette

Multi Grain Roll Muesli Baguette

Panini Roll Multi Grain Baguette

Foccacia Cheese Roll Pesto Herb Baguette

Triangle Panini

Snack and Pastry Program:

Spinach and Leek Strudel Apple Strudel Apple Pocket

Tomato Strudel Chocolate Croissant Strawberry Pocket

Curry Vegetable Strudel Ricotta and Raisin Plunder Lemon Pocket

China Strudel Raspberry Vanilla Plunder Cheese Pocket

Pizza Bagel Almond Stick Cherry Pocket

Other product varieties are available to tailor signature programs and customer demographics.

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Copyright © 1997 CompanyLongName
Last modified: September 30, 2005